The utilization of augmented reality in Saudi Arabia e-commerce websites

Amnah Aldayri, Mohammed Hadwan

During the Covid-19 crisis, many people have tended to buy online due to social distancing. The use of artificial intelligence applications helped improve the user experience in purchasing from the Internet. However, some limitations may affect the buyer's decision, such as the lack of clarity of the image of the products, the need for more details, and the inability to try the product before purchasing. Augmented Reality (AR) is a technology that facilitates online shopping activities, which allow the customers to interact with the product and get more details before buying decision. This research aims to study the role of AR in e-commerce (EC) websites in Saudi Arabia (SA). The study uses a quantitative method questionnaire to assess the effectiveness of AR in EC websites. The results showed that AR had a major role in improving the user experience when buying from the Internet, leading to an increase in profits. 

Advanced Studies: Euro-Tbilisi Mathematical Journal, Vol. 16,  supplement issue 2 (2023), pp. 1-8